Market Research
Market Research & Analysis
Want to ensure your business development abroad is built on a foundation of certainty?
Entering a new market requires significant preparation and thorough research is the only way to avoid costly missteps.
Whether you’re seeking new sales channels, identifying customer segments or evaluating your product’s potential in new regions, we provide the clarity you need.
Lotse analyzes the overall industry development, your target customers, competitive landscape and your product’s chances for success. We deliver the critical insights to tell you if market entry is worthwhile, what you can sell and what investment will be required.
Source with Confidence
Our role at Lotse is to be your strategic partner.
We are more than just consultants; we are your dedicated partners on the ground, your cultural translators and your strategic compass.
Our Comprehensive Research Process
We transform data into actionable intelligence, giving you the confidence to make strategic decisions.
Industry & Competitive Landscape Analysis
- We investigate the overall industry trends, growth potential and key competitors in your target region.
- Our analysis identifies opportunities and threats within the market environment.
Customer & Product Potential Assessment
- We define your potential customer base and evaluate their future prospects and purchasing behavior.
- We provide a realistic assessment of your product’s chances for success and market fit.
Investment & Entry Strategy Recommendation
- We deliver a clear verdict on whether market entry is justified and likely to be successful.
- Our final report outlines what you can sell and provides a roadmap for the necessary investment and strategy.